Chief Executive Officer
Charlie Cole was named Chief Executive Officer of FTD in March 2020. Charlie brings extensive digital and retail leadership experience to FTD. Most recently, he served as the first Global Chief eCommerce Officer for Samsonite while simultaneously serving as Chief Digital Officer for Tumi, which was acquired by Samsonite. Prior to Samsonite, Charlie held executive positions and led digital transformations at several companies, including Assembled Brands, a holding company providing talent and business development to emerging designers and companies focused on building lasting brands (where he served as CEO of The Line), Schiff Nutrition, a leading nutritional supplement company acquired by Reckitt Benckiser, and Lucky Brand Jeans. He also provides advisory services to a number of companies operating in the e-commerce arena. Charlie holds a Bachelor's degree in Business Administration from the University of Washington.
Chief Operating Officer
Patty Chen joined FTD as Chief Operating Officer in May 2020. She brings a range of strategy and execution leadership from the communications, service, and manufacturing industries. She has led enterprise transformations for M&A and divestiture restructurings, infrastructure migrations, and operational optimizations. Her interdisciplinary experience includes mobilizing strategies within customer experience, supply chain, technology, and product. Prior to FTD, Patty held leadership positions at Charter Communications, Accenture Strategy, and IBB Consulting Group. She holds an MBA from Columbia University and a Bachelor's degree from Washington University in St Louis.
Scott D. Levin
Chief Administrative Officer and General Counsel
Prior to the going-private transaction with Nexus Capital Management, Scott held several executive positions with FTD Companies, Inc. starting in 2013 as Executive Vice President, General Counsel and Secretary, and served as President, Chief Executive Officer and a member of the Board of Directors in 2018 until the sale to Nexus in 2019. Scott also served as Vice President and General Counsel of FTD, Inc. from 1996 to 1999, following FTD's conversion from a not-for-profit florist-owned trade association to a Private Equity owned for-profit company. In addition to his FTD experience, Scott was the Chief Legal Officer and Secretary of Coskata, Inc., a Blackstone-owned renewable fuels and chemicals production company, from 2012 to 2013. From 2007 to 2012, he was Senior Vice President, General Counsel and Secretary for Morton's Restaurant Group, Inc. Prior to that, Scott held General Counsel positions at Torex Retail Americas (a global technology solutions provider) and OurHouse, Inc. (the home improvement e-commerce business for Ace Hardware Corporation). He also worked at Schulte Roth & Zabel LLP in New York City where he practiced in the mergers and acquisitions, securities and finance areas. Scott earned a J.D. from The National Law Center at George Washington University and a Bachelor's degree from Boston College.
Executive Vice President, Chief Financial Officer
David Broadbent has been the Executive Vice President and Chief Financial Officer of FTD since November 2019. He leads all of the finance functions for the company. Dave has more than 30 years of experience in both public corporations and private equity backed companies. Most recently, Dave was the Chief Financial Officer at Weber Stephen Products from 2013-2018. In addition, Dave was Chief Financial Officer at Jacuzzi Brands from 2008-2013 and Chief Financial Officer of Bushnell from 2005-2007. Earlier in his career he also worked for Newell Rubbermaid and Procter and Gamble. Dave has a Masters of Finance from the University of Notre Dame and a Bachelor's degree in Finance from the University of Illinois at Urbana-Champaign.
Chief Technology Officer
Matt Powell joined FTD as Chief Technology Officer in April 2020, responsible for technology vision, strategy and execution across the organization. He comes to FTD as an operator, product builder and systems thinker with a long history of leadership experience in technology and digital marketing. Most recently, Matt co- founded startup studio Truth & Systems, where he was managing partner and Chief Technology Officer. Prior to that, he served as co-president and Global Chief Technology Officer of KBS, where he led the design and development of BMWUSA.com, built a sneaker customization business for PUMA, and helped companies like Apple, Dunkin Donuts, Google, Vanguard, TJX Companies and Stanley Black & Decker deliver great customer experiences online. Matt is also an avid scuba diver, a budding private pilot, and trained forklift operator. He holds a BA in photojournalism from Boston University.
Chief Marketing Officer
Taryn Rayment joined FTD as Chief Marketing Officer in April 2020. She brings extensive experience in global marketing, customer analytics and ecommerce. Prior to joining FTD, she held leadership positions at Cole Haan, running all retention and acquisition marketing efforts, and Tumi, managing digital marketing and analytics. She started her consumer marketing career on the agency side launching and optimizing ecommerce sites as well as digital marketing channels for a variety of retail partners. She also has B2B marketing experience from her time at Konica Minolta. Taryn holds a degree in Marketing from Rutgers Business School.
Rob Van Auken
Chief Digital Officer
Rob Van Auken was named Chief Digital Officer in May 2020 and is responsible for driving growth and overall profitability in the direct-to-consumer, eCommerce business. From 2018 to 2020, he served as the GM and Sr. Vice President of FTD.com and ProFlowers.com. Rob brings a breadth of experience in retail, eCommerce, and business strategy, and in driving improved financial and operating results across various environments. Prior to FTD he spent time at Amazon.com leading retail teams in large and fast-growing categories, and at Sears Holdings, Inc. as the Divisional Vice President of the business-to-business division of Kenmore. Rob began his business career in corporate finance at Best Buy, Inc., holding multiple leadership roles in business unit finance, business analytics and strategy. He holds an MBA from the University of Iowa and a Bachelor's degree in Finance from Iowa State University.
Tom D. Moeller
Executive Vice President, Florist Division
Tom D. Moeller is the head of our Florist Division and has been with FTD since April 2010. He joined FTD as Executive Vice President, Florists' Transworld Delivery, Inc. from the William Wrigley Jr. Company, where he served as Global Chief Customer Officer since 2007 and as Vice President, U.S. Customer Sales and Support from 2001 to 2007. Prior to Wrigley, Tom served as General Manager at Schering-Plough HealthCare, responsible for their Wal-Mart and Alternative Trade Channel businesses. Before joining Schering-Plough, he spent 12 years at Nabisco, Inc. in various sales and customer marketing roles. Tom has had over 25 years of experience in consumer packaged goods. He is a graduate of Wartburg College and continued his executive education at Northwestern University and Cornell University.
Senior Vice President, Customer Experience
Aimee Baldassaro is the Senior Vice President of Customer Experience where she manages the organization servicing both our consumer and member florist customers. Aimee also leads the enterprise customer satisfaction programs focused on bringing delight to consumers, florists and partners alike. Aimee has been a part of the team at FTD since 2003 where she has had progressive responsibility within customer service including most recently, Vice President of Customer Service and Order Distribution. Before joining FTD, she was General Manager for Flowers USA Inc., an early online floral marketing company. An industry veteran, Aimee has "flowers in her blood." Her favorite flower is the orchid.
Senior Vice President, Human Resources
Jill Brinkmann has been our Senior Vice President of Human Resources since April 2019. Jill joined FTD in 2012 as a Human Resources Manager and prior to her current appointment, she has served at the Director, Senior Director and Vice President levels during her tenure with the Company. Before joining FTD, Jill had more than 20 years of Human Resources leadership experience in predominately transportation, logistics, and B2B service organizations. She offers practical guidance and brings a common sense approach to aligning our most important asset, our team members, to the Company's strategic objectives. Jill holds a Bachelor's of Arts in English from Bradley University in Peoria. Her favorite flowers are native perennials grown in her garden, including Bee Balm and Echinacea.
Annelies De Rouck
Annelies joined FTD in May 2020 as Creative Director. Annelies spent the first 15 years of her career in fashion, working with a range of designers including Karl Lagerfeld. Eager to learn all aspects of the business, she held roles in marketing, wholesale, licensing, and brand management. With that experience under her belt, she founded a beachwear brand called Seilenna. After six years of running a business, including a retail store, Annelies found her way back to what drew her to fashion in the first place: Building beautiful brands. Happy to expand beyond fashion, she thrives when creativity, strategy, and business meet, bringing a fresh point of view to a brand and its heritage.